Closing a sale is no easy feat, often relying on many factors that lead up to that final, successful deal. For many salespeople, especially those new to their job, the ramp-up time can be long and stressful. But it doesn’t have to be! Top companies with long-term successful sales reps have a secret weapon that sets them apart from the pack: A Sales Playbook.
The sales playbook is a great, go-to resource that outlines weekly activities, best practices, and proven techniques. A well-designed playbook empowers your sales team to engage customers at every stage of the buying cycle and greatly increases their likelihood of closing more sales. Become a “Trusted Advisor” and exceed your customer’s expectations.
Put simply - the sales playbook is a vital resource to help maximize sales efficiency and ease the onboarding process for new salespeople. It is also a great resource for any salesperson who may be struggling with any part of their sales process. An added benefit is that it provides a structure and training plan for your sales manager to mentor and develop your sales team.
Essential Topics
Tools for Success
Goal Setting, Phone Scripts, CRM, and How-To Videos
Prospecting
Proven techniques that will help new and existing salespeople sharpen the sales funnel and realize their goals
Selling Skills
Suggested language to build rapport, ask qualifying questions, recommend solutions, and overcome objections
Leading Metrics
“Critical Few” activities that will increase your ability to close sales