Nations Classroom

With a desire to double our business in three years and seeking to complement the internal strengths of our leadership team, we contacted Neal Lappe. We became aware of Neal’s experience in sales, marketing and process improvement; and felt those skills and experiences could help drive future sales and profits. After three years, we’ve seen a dramatic improvement throughout our company. We now have a dedicated sales organization with clarity about our target market, what we want to achieve and how to make it happen. Through Neal’s guidance we have successfully doubled our top line and more clearly defined our ideal customer which has resulted in significantly improved gross margins. Process improvements and a rhythm of execution have been implemented in our tour operations department, resulting in higher customer satisfaction and an extraordinary net promoter score performance. Initiatives that Neal led also helped us to more clearly define our purpose, core values and ideal employee characteristics. These steps helped us develop a dedicated team that is highly engaged and a culture that allows them to thrive. Most importantly, Neal has become a trusted partner to our entire team.!